This is in continuation of the "Pricing vs Branding" discussion we had some time back. When we talk about brands getting effected by Price wars. I gave it some more thought and found that its the marketers who create these boundaries or so called parameters to rank a brand in his consideration set, which triggers a different evaluation criteria in the minds of customers and that is Price. The moment we talk about price being competitve it dissolves all emotional connects which a Brand Team has created spending some good years on it. Do you agree?
The more you talk about price, more the customer evaluates you on price!
July 15, 2008, 5:54 amTrackbacks
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